There’s something incredibly luxuriating about walking into a casino. From the sweet smell of excitement to the bright lights, you can’t help but feel like you’ve stepped into another world. It’s no wonder casinos are so appealing – they’re designed to make you feel good.
This isn’t just a marketing ploy either. Casinos have been expertly crafted to keep you in the building (and playing) for as long as possible using tried and true methods that play on your weaknesses. From free drinks to the sound of pennies dropping in slot machines (yes, they still do that, even though coins have been replaced with credit cards) casinos use these methods to hook you and reel you back in.
It’s no wonder that Martin Scorsese chose to shoot Casino in Las Vegas where the excesses and glamour are aplenty. The movie’s edgy and brutal violence is also unmistakable, including a torture sequence that features a popped eyeball and baseball bat beating – both of which were edited to avoid an NC-17 rating.
If you want to attract and keep a more varied audience then your casino needs to expand its offerings beyond the gaming floor. Offering things like event space, cutting-edge technology, health and fitness facilities and delicious restaurants can give your venue the edge you need. And by targeting events planners in similar areas and sister markets with Cvent Search Ads, you can gain more group business from customers who may not have considered your location before.