How Cvent Helps Casinos Attract Group Business


Regardless of whether you like to gamble, take in a show or shop, casinos offer a variety of attractions that keep people coming back. And with new innovations in technology, there are even more ways for players to enjoy the casino experience.

There’s something about the presence of large sums of money that encourages some to cheat, steal and scam their way into a jackpot. For this reason, casinos spend a great deal of time and money on security. They have elaborate surveillance systems that offer an eye-in-the-sky look at every table, window and doorway. And they’re constantly monitoring patrons to detect any suspicious behavior.

In addition, successful casinos put together a mix of business that more than covers their operating costs. This includes gambling net revenue—broken down into high-stakes, moderate-stakes and low-stakes; sports betting, poker and slots; in-house and online gaming; plus convention business, hotel rooms, restaurants, spas, clubs, shows and other amenities.

When it comes to attracting group business, casinos should be aware that event planners often trust their peers more than brand-name marketers. This is why it’s important for casinos to promote positive word-of-mouth and referrals from existing customers. They can do this by displaying customer testimonials on their website and social media pages, recording video testimonials from happy guests and sharing photos of lucky winners. They can also leverage Cvent’s Competitive Market Ads to gain prominent exposure when event planners in similar markets are searching for solutions.